It doesn't get any better than drinking beer and supporting a good cause, all at the same time.
That's the goal of Terrace Mountain Session India Pale Ale from Vernon's Okanagan Spring Brewery.
The IPA is named after Terrace Mountain, the area near Fintry that was devastated by a forest fire in 2009.
Partial proceeds from all sales of Terrace Mountain IPA will go to wildfire prevention through partnership with FireSmart BC and relief for those impacted by forest fires through partnership with Canadian Red Cross.
The support will go on and on because rather than the Terrace Mountain IPA being a one-time summer seasonal beer, Okanagan Spring has decided to make the brew a permanent product in its portfolio.
The brewery is also promoting the fundraiser with the catch phrase 'We're fighting fire with beer' for in-store signage and social media campaigns.
Terrace Mountain was the inspiration for the ale because the mountain has since rejuvenated into a popular hiking destination and is an example of how awareness and collaboration can help protect and repair wilderness regions.
"Working with local businesses like Okanagan Spring Brewery will help us continue to build a more wildfire resilient BC," said Kelsey Winter of FireSmartBC.
The Terrace Mountain IPA is touted as easy-drinking suds with aromas and flavours of tropical fruits and hops.
It's available for purchase in select private liquor stores, bars and restaurants in six packs of 355ml cans and 30-litre kegs.
It's also included in the 12-can 2021 Summer Mix Pack from Okanagan Springs, which also features Summerland Raspberry Ale, King Eddy Pilsner and 1516 Lager.
The fundraiser breaks down to 50 cents donated from every six pack sold and 10 cents from every pint sold at a bar or restaurant, up to a total of $20,000.
Okanagan Springs has been making craft beer in Vernon since 1985, when it was founded by the Tobler family.
Stefan Tobler is still the brewmaster, but the brewery is now owned by Canada's third largest brewer Sleeman, a division of Japanese brewing giant Sapporo.
