The Face of Automotive: Brad Jinjoe

It’s a new era at Skaha Ford.

The dealership, which has been in Penticton since 1984, is under new ownership and new management and has a new vision based on customer satisfaction and community.

The man behind this positive change is Brad Jinjoe, the dealer principal and managing partner.

“The focus is now improved awareness, and a better brand,” says Brad.

Skaha Ford is a local dealership, owned, managed, and supported by locals. Everyone who works at the dealership lives, works and plays in the Okanagan. Skaha Ford is aware of this, and that is why people are the most important part of the equation at the dealership.

“We may not always get it perfect, and certain cases may be unique, but that’s why we depend on feedback from the community to improve ourselves,” says Brad.

“This may seem strange to say about a car dealership, but Skaha Ford is not just here to sell you a car. We’re here to establish a long-term relationship, to make sure you’re happy and we’re the first choice for all your vehicle purchases and service and even where you buy your kids their first car.”

It’s all based on trust. During the browsing and buying process, salespeople are able to keep in touch with potential customers on whatever platform they’re most comfortable, be it in person, by phone, email, text, Facebook or Instagram.

In fact, follow the dealership on Facebook (Skaha Ford Penticton) and Instagram (Skaha Ford) for the latest news and updates on giveaways.

When you buy a vehicle, you can expect your salesperson to reach out to you and ensure your experience continues beyond the sale.

In an effort to increase community give-back and in light of the effects of the current pandemic, Skaha Ford has found a way to give back. Every 90 days, the dealership’s new ‘Real People Helping People’ campaign will see a member of the community who has been set back, receive a free of cost vehicle repair or service. The person themselves can send in a video, or someone who knows them can send a video describing the circumstance, and Skaha Ford will ask for the community’s input on choosing a winner.

Skaha Ford also has three exciting product announcements for 2021. The Ford F-150, North America’s best-selling truck, is undergoing its first major redesign in five years. After 25 years out of production, the Bronco SUV, which reigned supreme from the late ‘60s to 1996, is reimagined and making a return. And Ford’s first all-electric car, a variant of the popular Mustang called the Mach-E, is making its debut.

Skaha Ford looks forward to being your choice for your next vehicle or service and hopes to continue to grow with the community.