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Kelowna radio host ready to tackle the tough stuff on new talk segment

In this episode of Business Matters, presented by Valley First, a division of First West Credit Union, host Rob Cupello is joined by Rick Maddison of KelownaNow Streaming!

Maddison’s voice has previously appeared on KelownaNow on his podcast Homelessness in Kelowna, which aims to create awareness, educate and move our city forward – and now he’s got his very own show on KelownaNow Streaming.

Maddison’s show is called Rick & Friends, and it airs from 3:00 pm - 6:00 pm every weekday.

“I don’t have a million-dollar budget like Pepsi has to produce a commercial. But what I do have is an instinctive feel for surprising and delighting the brain, and not falling back onto cliches but saying something a new, interesting way,” explains Maddison.

Watch the full video to hear more about Maddison and his journey to becoming Kelowna’s next big on-air personality.

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