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Zellers has announced 21 locations across Canada that will get a blast of nostalgia this summer and Penticton is on the list.
The iconic Canadian 90s brand will be set up inside The Bay at Cherry Lane Shopping Centre and it will be open by Friday, Aug. 11.
Each pop-up store varies in size, ranging from 1,000-2,800 square feet, so we don’t know yet how big Penticton’s will be.
What we do know is each one serves as a strategic market test to determine where future permanent Zellers store locations will be placed.
"Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets, gather valuable customer insights, and fine-tune our offering before establishing larger format store locations," says Sophia Hwang-Judiesch, president of Hudson's Bay.
"Our customers are very much part of our growth process, and together we will shape the future of Zellers, building a shopping experience that truly connects with communities across Canada."
The company promises a curated assortment of quality, value and design-led Zellers merchandise, which you can get a sneak preview of on their online store.